Euphorbia pulcherrima

The poinsettia (; Euphorbia pulcherrima) is a commercially important flowering plant species of the diverse spurge family Euphorbiaceae. Indigenous to Mexico and Central America, the poinsettia was first described by Europeans in 1834. It is particularly well known for its red and green foliage and is widely used in Christmas floral displays. It derives its common English name from Joel Roberts Poinsett, the first United States minister to Mexico, who is credited with introducing the plant to the US in the 1820s. Poinsettias are shrubs or small trees, with heights of 0.6 to 4 m (2.0 to 13.1 ft). Though often stated to be highly toxic, the poinsettia is not dangerous to pets or children. Exposure to the plant, even consumption, most often results in no effect, though it can cause nausea, vomiting, or diarrhea. Wild poinsettias occur from Mexico to southern Guatemala, growing on mid-elevation, Pacific-facing slopes. One population in the Mexican state of Guerrero is much further inland, however, and is thought to be the ancestor of most cultivated populations. Wild poinsettia populations are highly fragmented, as their habitat is experiencing largely unregulated deforestation. They were cultivated by the Aztecs for use in traditional medicine. They became associated with the Christmas holiday and are popular seasonal decorations. Every year in the United States, approximately 70 million poinsettias of many cultivated varieties are sold in a six-week period. Many of these poinsettias are grown by Paul Ecke Ranch, which serves half the worldwide market and 70 percent of the US market.